The Foundation Your Marketing Is Missing
CoreOps is a set of three foundational documents — your Business Blueprint, Brand Operating System, and Annual Marketing Plan — that capture who you are, how you sound, and where you're headed. Build them yourself for free with our guided GPTs, or let Launchpoint create them as part of a full-service engagement.
Start With Context
The Real Problem
Most businesses are already doing marketing — they're just doing it without a foundation
Strategy lives in your head, not in a document.
AI output is generic because it has no context.
Every campaign starts from scratch.
Three documents that become the source of truth for your marketing and your AI.
Three documents. One connected system. The context your marketing runs on.
Each document builds on the last. The Business Blueprint defines what your business is. The Brand Operating System defines how it sounds. The Annual Marketing Plan defines where it's going. Together, they form a context chain — the foundation that makes every piece of content, every campaign, and every AI prompt consistent and intentional.
Use our free GPT models to build them yourself, or work with Launchpoint and we'll create them as part of your engagement.
BBP — Business Blueprint
The Blueprint is where everything starts. It captures your mission, values, goals, and business model — the foundational truth about what your business is and where it's headed. Without it, every marketing decision is a debate. With it, everyone is working from the same page.
Mission, values, and business model documented in one place
Goals, constraints, and non-negotiables clearly defined
A single reference your team and AI can both work from
This is the upstream document. When your business truth is written down, every decision downstream — from content to campaigns to AI prompts — flows from the same source instead of someone's memory.
BOS — Brand Operating System
The BOS picks up where the Blueprint leaves off. It takes what your business is and defines how it should sound — your voice, tone, messaging standards, and positioning rules. This is how you keep every piece of output on-brand, whether a person writes it or AI does.
Voice, tone, and messaging standards documented
Approved language, framing, and hard boundaries set
AI guardrails so every output sounds like you — not like a template
Without a BOS, every new hire, freelancer, or AI prompt risks producing something that doesn't sound like your brand. With it, consistency becomes automatic.
AMP — Annual Marketing Plan
The AMP takes the "what" from your Blueprint and the "how" from your BOS and maps it to a calendar. It defines your yearly priorities, the channels you'll focus on, your quarterly themes, and your seasonal rhythm — so every quarter has clear direction before a single piece of content is created.
Yearly marketing priorities and focus areas defined
Channel strategy aligned to your business goals
Quarterly themes and topics ready for execution
The AMP keeps your marketing intentional instead of reactive. No more scrambling for content ideas or chasing random trends — every quarter has a plan before it starts.
OFR — Offer System
Your monetization strategy, offer ladder, and how you turn attention into revenue.
Offer ladder and pricing structure defined
Revenue model mapped to marketing channels
Conversion paths designed for each offer
So your AI and team know exactly:
What to sell, when to sell it
How each offer connects to your annual plan
Where attention becomes revenue
OFR ensures every campaign, piece of content, and AI output is tied to a revenue outcome.
CoreOps is fueled by what comes next.
CoreOps
Strategy Decides Everything.
Most businesses skip this. It shows. CoreOps is the strategic brain behind every system, campaign, and decision we deploy.
FlowOps
The Foundation Everything Runs On
We design and deploy the foundation that connects branding, web, tracking, and automation into one working flow. Because marketing only works when there's something solid underneath it.
CampaignOps
Hundreds of strategic assets.
Unavoidable presence.
CampaignOps is where the system goes to work. We deploy content, copy, and campaigns across every relevant channel.
Strategy and flow come first. Execution follows.
A Fully Installed Marketing System.
A full year of execution, strategy, content, videos, automations, and tech. You launch with 420+ assets in your first 90 days, then stack Accelerator KITS to weaponize efficiency.