Why You Should Have 5 Blog Posts on Your Website and Feature Them in the Footer

Link building strategy has the potential to divert enormous traffic to your website. One effective method is to ensure you have at least five blog posts on your website, prominently featured in the footer. This approach offers several benefits:

1. Link Building Strategy

Link building is a crucial aspect of SEO that involves getting other websites to link back to your site. Having key blog posts in your footer can significantly enhance your link-building strategy. These posts act as evergreen content that other websites may want to link to, providing valuable information or insights relevant to your industry. For example, well-researched articles, how-to guides, or case studies can attract backlinks, which in turn boosts your site's authority and drives more organic traffic.

At Launchpoint, we apply this strategy by creating valuable content that industry peers find useful. This encourages them to link back to our site, increasing our own website's traffic and authority.

2. Keywords: Pick 5 and Use Them

When creating your blog posts, select five relevant keywords and strategically incorporate them into your content. Keywords are the terms and phrases that potential customers use to search for information online. By using these keywords effectively, you can improve your SEO and ensure that your posts rank higher in search engine results. For instance, using keywords such as "Launchpoint," "automation audit," "business lag," and "automations" can help attract targeted traffic. Distribute these keywords naturally throughout your content, including in titles, headings, and meta descriptions, to maximize their impact.

On our own blog, we’ve integrated keywords like "Launchpoint," "automation audit," "business lag," and "automations" into this post. This deliberate SEO strategy ensures our content ranks higher on search engine results pages, making it easier for you to find us when searching for these terms.

3. Heading Tags: Give Google Something to Chew On

Using heading tags (H1, H2, H3, etc.) effectively helps Google understand the structure and main points of your content. Heading tags not only improve readability for your audience but also help search engines crawl and index your content more efficiently. An organized structure with clear headings allows Google to discern the hierarchy of information on your page. For example, using an H1 tag for your main title, H2 tags for subheadings, and H3 tags for further subdivisions helps search engines and readers alike. This structured approach can lead to better search engine rankings and more engaging, user-friendly content.

In this post, we’ve used various heading tags to organize the content. This helps Google understand the key points of our article, improving our search engine ranking. By seeing this in action, you can understand how to apply it to your own blog posts.

4. Reduce Business Lag

By consistently creating and updating blog content, you can reduce business lag. Fresh content keeps your audience engaged, attracts new visitors, and demonstrates that your business is active atrue-to-date. Regular updates ensure that your site remains relevant and continues to meet the needs of your audience.

At Launchpoint, we empower businesses by integrating advanced technology and automation to enhance their services and products, streamline operations, and drive growth, all while maintaining strong human connections and uncompromised quality. An automation audit can help identify areas where automation can reduce business lag, improve efficiency, and foster innovation.

This blog post itself is part of our effort to reduce business lag by regularly providing fresh, relevant content that keeps you engaged and helps improve our site’s performance.

By implementing these strategies and ensuring your blog posts are accessible from your footer, you create a seamless user experience and enhance your site's overall performance. This not only helps in improving your SEO but also in building a stronger connection with your audience.