What Is Business Lag And What To Do About It

At Launchpoint, our mission is to help every business, no matter the size, improve the quality of their products and services by solving business lag. Lag is the time delay between crucial business activities. By solving for business lag, we enhance operational efficiency, improve customer satisfaction, boost competitiveness, and increase revenue.

Examples of Lag in Business Processes

Intake Form ❌ Contacted by Sales

Lag: Delay between a potential customer filling out an intake form and being contacted by the sales team.
Solution: Implementing automated notifications and CRM integrations to ensure immediate follow-up.

Invoice Collected ❌ Product Delivered

Lag: Time taken from when an invoice is paid to when the product is delivered.
Solution: Streamlining supply chain and logistics management systems to ensure prompt delivery.

Support Request ❌ Resolution

Lag: Period between a customer submitting a support request and the issue being resolved.
Solution: Utilizing advanced ticketing systems and AI-driven support tools to accelerate response and resolution times.

Launchpoint Approach to Solving Lag

1. Lag Relief

Provide immediate solutions to unblock crucial business activities.

2. Lag Reduction

Implement processes to optimize activities and reduce lag permanently.

3. Lag Elimination

Work to completely remove lag from business activities for seamless operations.

Why Reducing Lag Matters

Enhance Efficiency:

Reducing lag translates to faster, more efficient operations, allowing your business to achieve more in less time.

Improve Customer Satisfaction:

Faster response times and streamlined processes result in happier customers who receive quicker service and support.

Boost Competitiveness:

By eliminating delays, your business can stay ahead of the competition, offering superior service and responsiveness.

Increase Revenue:

Efficient processes mean more opportunities to close sales quickly and deliver products faster, driving higher revenue and growth.